What [a] business thinks it produces is not of the first importance," Peter Drucker famously wrote. "What the customer thinks he is buying, what he considers 'value,' is decisive." The crucial word in there, of course, is thinks. It gets right at the elusive core of business, the place where consumers look at products and transmute them into something new. Your pill to lower blood pressure?
Journal:
Pharmaceutical Executive, Jul 1, 2009
Copyright:
© 2010 Advanstar Communications, Inc. All rights reserved.
http://digg.com/u1SNlT
No comments:
Post a Comment